pend time on global marketing forums or scroll through LinkedIn, and you’ll see the same message repeated: Millennials and Gen Z are now making the big decisions.That’s mostly true in the West. The people approving budgets and choosing partners grew up online. They search before...
When you reflect back on who you were as a teenager and then who you were at 25, you can clearly see that you were two very different people. Your thought patterns have changed, as have your appearance, job, level of education and even your...
Physiological Needs: Establishing Visibility At the base of Maslow's pyramid are physiological needs, paralleled in marketing by the need for visibility. Traditional methods like print ads and networking events serve as the foundational blocks, ensuring businesses are seen and recognised. In the digital age, this translates...
So why do we stop being curious? If Alice hadn’t been curious enough to follow the white rabbit, her world would have been a very different place. And there’s a reason Alice in Wonderland is still one of the most popular stories in English literature, even...