Author: Yvette van Rooyen

11 Apr AI won’t fix bad marketing

Posted at 08:46h in Business, Catalyst Blog by Yvette van Rooyen 0 Comments

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Written by Yvette Van Rooyen from our client services team, who is always exploring ways of connecting our clients with their customers. AI is now part of every marketing conversation. Faster content.Smarter targeting.Automated campaigns. The promise is scale. And it’s real. But scale doesn’t equal impact. The...

29 Mar Why Messaging Platforms like WhatsApp Help Businesses Move from Campaign to Conversational Marketing

Posted at 05:00h in Business, Catalyst Blog by Yvette van Rooyen 0 Comments

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Written by Yvette Van Rooyen from our client services team, who is always exploring ways of connecting our clients with their customers. For years, B2B marketing has relied on the same familiar channels: email campaigns, webinars, paid media, and long nurture journeys. But the reality...