- hello@thecatalyst.africa
- Fully Remote Agency
A mobile-first loyalty engine built to drive consistent reseller performance
Incentive / Epson / 2025
Traditional incentive programmes created friction – manual processes, complex mechanics, and low visibility reduced participation and limited impact.
Resellers were also managing multiple communications across platforms, with no single, simple way to engage. The opportunity was to remove barriers and create a system that could scale across markets while driving sustained behaviour change.
Audience
Resellers across South Africa and broader MEA markets
Key insight
Immediate, easy-to-use platforms drive higher participation
Channel mix
WhatsApp engagement, chatbot automation, digital incentive programme
Creative direction
“Strike It Rich” – a gamified, reward-led system with clear value exchange
Commercial objective
Increase participation, drive sell-through, and build long-term loyalty
Designed and launched a mobile-first incentive programme
Built a clear qualifying product framework
Created simple, consistent communication flows
Developed a WhatsApp chatbot for logging and engagement
Enabled real-time tracking of reseller activity
Automated reward allocation to remove delays and friction
Implemented a transparent monthly reward structure
Managed ongoing engagement and participation
Continuously optimised based on reseller behaviour
Piloted in South Africa
Expanded into Middle East and Africa markets
Adapted mechanics for local relevance while maintaining consistency
strong adoption of the platform
scaled beyond initial pilot
driven by always-on engagement