CASE STUDY

HP “Shift into High Gear” Sales Incentive

Driving reseller performance through a premium, experience-led reward

Incentive / HP / 2025

The Challenge

HP needed to increase PC and Print sell-out in a competitive reseller environment.

Short-term incentives often deliver spikes, but the real challenge was sustaining performance over a six-month period while keeping partners engaged.

The programme had to directly link effort to reward, while reinforcing HP’s brand and creating a compelling reason for resellers to prioritise HP products.

The Strategy

Audience

High-performing resellers aligned to PC and Print targets

Key insight

Clear performance targets paired with exclusive rewards drive sustained effort

Channel mix

Campaign communications, sales tracking, incentive experience

Creative direction

“Shift into High Gear” – inspired by HP’s Scuderia Ferrari partnership

Commercial objective

Increase sell-out, maintain momentum, and strengthen reseller loyalty

The Execution

Campaign rollout

Developed the full incentive concept and mechanics

Rolled out themed communications aligned to the Ferrari partnership

Maintained engagement across the six-month campaign period

Performance management

Tracked reseller sales against defined PC and Print targets

Verified results and identified top-performing partners

Ensured transparency and credibility in the reward process

Incentive experience

Delivered a premium reward: Formula 1 Australian Grand Prix in Melbourne

Hosted 40 top-performing resellers

Managed full travel, logistics, and on-the-ground coordination

Brand integration

Embedded HP’s Ferrari alignment across all touchpoints

Created a consistent, high-energy campaign identity

The Impact

month tracked campaign

sustained focus on sales performance

40 top resellers rewarded

clear link between performance and recognition

Measurable growth in PC and Print sales

This turned a sales push into a structured performance engine with a clear reward outcome.

Why It Worked

Strong link between effort and reward

Consistent engagement over the full campaign period

Clear alignment with HP’s global sponsorship

Premium experience that partners value and remember

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