Accelerating business growth through marketing.

[kat-l-ist]

noun

1. A change agent that causes or accelerates a reaction.

WHO ARE WE?

A full service #B2B marketing agency – previously operating as NetPartnering – we help clients create programs and experiences that attract business customers. We have been operational for more than 10 years, assisting customers achieve true business growth through marketing initiatives.

Our clients – corporate, small to medium businesses – trust us with marketing initiatives that accelerate demand for their products and solutions.

OUR VALUES

We strive to see and connect to the people behind the titles, appreciate the value they bring to our company – their experiences, beliefs, abilities, diversity – are the make-up of our DNA and we’d like to maintain that.

Our partners place confidence in our operation, and while we may make mistakes we aim to protect their trust and deliver best possible results. This starts at individual level at The Catalyst.

We are grounded by our history but steered by the promise of tomorrow.

OUR SERVICES

SALES ENABLEMENT

This is less about sales and more about the buyer. The field of sales enablement is based on providing sales people with what they need to engage their target buyers. We empower sales through different avenues including sales training, product launches to sales, sales incentives, team building activities, incentive trips, digital + social selling training, product knowledge resources.

DEMAND GENERATION

Generating demand for your product or service from prospective buyers. This inbound tactic is used for customers who want to get customers in front of the products and services. At The Catalyst, we use digital marketing, events, promotions, all forms of above the line marketing, social media advertising, content marketing, print advertising, e-mail marketing, case studies and mobile advertising to generate interest in your products and services.

LEAD GENERATION

The initiation of consumer interest or enquiry into products or services of your business. Leads can be created for your sales team to nurture and advance to purchase phase. To do this we employ different tactics – digital marketing, social media marketing, events, and telemarketing

CHANNEL DEVELOPMENT

This focused on strategies that increase channel partner recruitment and ensuring they are always enabled and motivated to sell your products. This includes events, promotional activities, channel workshops, co-marketing activities online asset development to recruit and sign up new partners.

OUR CLIENTS

Craig Dawson
AMD
Commercial lead-SADC

I have had the pleasure of a long relationship with Catalyst (Net Partnering), the team go way beyond the call of duty, to assist with any needs and requirements no matter how big or small. Catalyst, are a friendly and professional company that always have your best interests at heart. There is a saying that you pay for what you get, I am so thankful we got Catalyst Thank you Kerry and team, for all you do we appreciate you all very much.

Ben Broderick
Global Citizen
Global Partnerships

Working with the Catalyst team was a special experience. Equally professional and creative, they delivered a stand-out experience for clients and customers alike. On a high-pressure, quickly changing project, their ability to adjust to the environment, and still execute at the highest level made clear what a strong partner they were. Just as important, they were wonderful people to be with throughout!

Avashna Ramnarain
HP Inc
HP Marketing Manager and CEMA Education Lead, Central, North West and Southern Africa

As an IT hardware company we are always searching for new ways to remain relevant in the market. I have been working with Catalyst (previously NetPartnering) for HP’s marketing implementations for over 10 years now and I have constantly been impressed with the quality of services they provide. Catalyst are continuously able to produce stellar content for my campaigns which helps my business yield successful marketing results. Kerry and her team always ensure that the content meets goals and key ROI’s while driving an exceptional quality that HP strives for. I highly recommend Catalyst, we love them!

Damien Durrant
Digital Planet
Executive head of Business development.

It has been my pleasure to deal with the team at Catalyst for the past (5 years) through my journey at Digital Planet in the various positions I have held. The team is high energy and high impact. With their support we have been able to not only grow our existing base but nearly double our breadth of customers almost tripling our revenue.

Mishka Naicker
HP Inc
Channel Enablement Manager

Having worked with The Catalyst, previously known as NetPartnering for the last two years, I can honestly say there has been no problem too hard to resolve and no question left unanswered. Bernice and team have been invaluable in assisting us with channel marketing. They constantly provide innovative ideas for executing our B2B marketing campaigns. I love working with them!

Cathy Burns
Cisco Systems
Marketing Lead Africa

Your organization has demonstrated tremendous skill and conducted business in a professional manner at all Cisco events both internal & external. They have at many times gone the extra mile to meet last minutes deadlines and requests addressing each challenge efficiently and confidently. The team have always remained front and centre at all events and this has helped me and my team focus on ensuring that we take care of our guests. I look forward to continuing our working relationship with your organization and will highly recommend them. Wishing you all of the very best!

Accelerating business growth through marketing.

WHO ARE WE?

OUR VALUES

OUR SERVICES

SALES ENABLEMENT

DEMAND GENERATION

LEAD GENERATION

CHANNEL DEVELOPMENT

OUR CLIENTS

LETS DISCUSS HOW WE CAN ACCELERATE YOUR BUSINESS.

COFFEE ON US!

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